Operations Support for Growing Small Businesses


Grow your business with Ascend's customized solutions. Expert bookkeeping, HR, marketing, business coaching, and AI support, all in one place.

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More Than Business Support

Save time and grow with confidence. Ascend provides customized bookkeeping, HR, marketing, business coaching, and AI solutions for small businesses.

One Trusted Team

Instead of managing multiple vendors, you work with one integrated team that coordinates your bookkeeping, HR, marketing, business coaching, and AI implementation.

Customized to Your Business

Every business is different. We tailor our services to your goals, budget, and stage of growth, so you only pay for the support you need.

Strategy + Execution

We don't just tell you what to do; we help you implement it. From planning to execution, we're with you every step of the way.

AI-Supported. Human-Powered.

We combine experienced professionals with practical AI tools to increase efficiency, reduce repetitive work, and help your business operate smarter.

Bilingual & Culturally Competent

We proudly serve diverse entrepreneurs with personalized support in English and Spanish, creating an experience built on trust and understanding.

Built for Long-Term Growth

Our mission is to help you build stronger systems, improve profitability, reduce operational stress, and create a business that's ready to grow.

Your Journey with Ascend

A simple, proven process to get you on the path to success.

1

Schedule a Consultation

Complete our contact form to tell us about your business.

2

Complete Your Business Assessment

Fill out our online assessment so we can understand your current operations, challenges, and opportunities. You will automatically receive a link after completing the contact form.

3

Meet With Our Team

We’ll review your assessment, discuss your priorities, and recommend the services that best fit your business and budget.

4

Review Your Customized Plan

Receive a tailored proposal outlining the recommended services, timeline, pricing, and next steps.

5

Start Growing With Ascend

Our team begins implementing solutions while you focus on running and growing your business.

Ready to Transform Your Business?

Take the first step towards sustainable growth and complete the contact form below.

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Meet the Team

  • Samalid Hogan

    Principal Consultant & Business Coach

    Fluent in both English and Spanish, Samalid has guided hundreds of business owners through strategic planning, access to capital, procurement readiness, and business expansion. She is known for her practical, hands-on approach, helping clients identify opportunities, overcome challenges, and implement solutions that produce measurable results.

  • Dr. Melissa Paciulli

    AI Expert & Business Coach

    Melissa specializes in strategic planning, process improvement, AI integration, and cross-sector partnerships. She works closely with executive teams to streamline operations, strengthen organizational effectiveness, and design innovative solutions that improve customer and stakeholder experiences.

  • Samalid (Sama) Maldonado Martinez

    Financial Operations Consultant

    Sama is a business strategist and financial operations consultant helping entrepreneurs build strong, sustainable businesses. She specializes in bookkeeping, financial management, operational efficiency, business development, and technology implementation, empowering small business owners with the systems and insights they need to grow confidently

  • Eileen Riestra

    Brand Strategy & Marketing Consultant

    Eileen Riestra is an award-winning brand strategist and creative director with extensive experience helping businesses build memorable brands that inspire trust and drive growth. She specializes in brand strategy, visual identity, website design, marketing, and bilingual communications, partnering with organizations to create authentic brands that connect with diverse audiences.

  • Yariela Brandao

    Human Resources & Organizational Development Consultant

    Yariela Brandao is a seasoned human resources executive with extensive experience helping organizations build high-performing teams, strengthen workplace culture, and align people strategies with business objectives. She brings deep expertise in talent management, leadership coaching, employee relations, compensation, organizational development, and HR compliance across diverse industries.